Florida Herbal Conference | February 25-27, 2021
Florida Herbal Conference

No matter the challenges we’ve faced this year, now it’s time to celebrate.

Mark your calendars for the 2021 Florida Herbal Conference, February 25-27. It’s the tenth anniversary of the Sunshine State’s herbal gathering – and we want to celebrate the plants and this special community with YOU!


Guido Mase’s 2017 Keynote, “Herbalists as Cultural Stewards,” is now available to view in its entirety.

“As herbalists, we often work one-on-one with plants and people. Many of us also play important roles in our communities, helping to link our friends and families back to soil, field, and forest. We share common principles of honor and respect for living systems, strength through diversity, and a focus on support over control. While these principles are important in the clinic, they are even more important in the broader cultural context. It is time for us to step into our role as cultural stewards, helping to provide meaning and restore context in a world where fear, isolation, and control often dominate. Thinking like plants, we can help guide our culture into a new turn of the spiral, and heal more than just people.”

Guido Masé RH(AHG) is a clinical herbalist, herbal educator, and garden steward specializing in holistic Western herbalism, though his approach is eclectic and draws upon many influences. He spent his childhood in Italy, in the central Alps and in a Renaissance town called Ferrara. After traveling the United States, he settled into Vermont where he has been living since 1996. He is a founder, faculty member and clinical supervisor at the Vermont Center for Integrative Herbalism, a 501(c)(3) non-profit herbal medicine clinic and school that provides comprehensive services focused on whole plants and whole foods. He serves as chief herbalist for the Urban Moonshine, where he works on research, development and quality control for an all-organic whole-plant tincture line and offers education in herbal medicine. He is a founding member of the Burlington Herb Clinic where he works in clinical practice. He participates in herbal education at the University of Vermont, and is the author of The Wild Medicine Solution: Healing with Aromatic, Bitter and Tonic Plants (Healing Arts Press, 2013) and DIY Bitters (Fair Winds Press, 2016). He is currently developing the integrative herbal medicine department at Wasso District Hospital in Loliondo, Tanzania. Guido’s teaching style focuses on conveying the interconnections within the human organism and between the organism and its surrounding ecology. Relying on clinical experience, storytelling, and scientific research, he believes that true strength flows from nature, and that herbal medicine is key to sustainable, successful living.


  • Colonization and Decolonization: A Manual for Indigenous Liberation for the 21st Century (pdf download)

  • An Indigenous Peoples’ History of the United States by Roxanne Dunbar-Ortiz

  • “All the Real Indians Died Off” and 20 Other Myths About Native Americans by  Roxanne Dunbar-Ortiz and Dina Gilio-Whitaker

  • Undoing Border Colonialism by Harsha Walia

  • Decolonize your Diet

  • Wasáse by Taiaike Alfred

  • This is What Justice Looks Like by Waziyatawin

  • For Indigenous Eyes Only:  A Decolonization Handbook by Waziyatawin and Michael Yellowbird

  • Alliances: Re/Envisioning Indigenous-non-Indigenous Relationships edited by Lynne Davis



How do we make it through the next month or two without being sad, listless, and lethargic? Thankfully, there are a few plants that might improve energy levels while keeping depression at bay.  Best of all, these plants can be found all across the U.S. and have been widely used by various tribes for millennia. Remember, before you try any of these remedies, make sure to follow the guidelines of a trained ethnobotanist or herbalist who can help you decide on the best dose for you. Linda Black Elk shares seven of her favorite remedies for the winter blues at this article.

Don’t miss seeing Linda in Florida this February for more of her wisdom! Register today to reserve your spot.


Please enjoy this beautiful video from the film End of the Line: The Women of Standing Rock featuring Linda Black Elk, one of our 2018 Florida Herbal Conference keynote speakers.

Register early to reserve your seat to join Linda, her husband Luke, and a few hundred of your closest herb friends at this February’s Florida Herbal Conference. Register today!